Licensing

   A legally binding agreement between two parties, a designer (licensor) and a manufacturer (licensee), a license "loans" the name of the designer for the purpose of using that name on the label to manufacture and sell merchandise. The designer receives monetary compensation usually in the form of royalties and guarantees from the manufacturer. Royalties can range anywhere from 3 to 10 percent, depending on the designer, celebrity, or commodity being licensed. Clothing designers have been licensing their names to perfume as early as the mid-nineteenth century, as well to products such as cosmetics, eyewear, ties, shoes, accessories, jewelry, home products, and even food. Celebrity licensing deals, which began in the mid-1900s, are one of the fastest-growing segments in the fashion industry. Celebrities include sports icons, musicians, actors, and even cartoon and movie characters (such as Mickey Mouse and Star Wars). License Magazine estimated that worldwide retail sales for licensed merchandise in the fashion category reached a total of $37.3 billion in 2004. Of that, according to the International Licensing Industry Merchandisers' Association (LIMA), celebrity merchandise retail sales totaled $3.16 billion. The licensing trend continues to grow, becoming a major factor for market share within the fashion industry.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • licensing — A licence is an agreement which allows the licensee to do an act which would otherwise be the exclusive right of the licensor. Licensing out is commonly engaged in by companies without the resources fully to commercialise their Intellectual… …   Law dictionary

  • Licensing — См. Лицензирование Термины атомной энергетики. Концерн Росэнергоатом, 2010 …   Термины атомной энергетики

  • licensing — Arrangement in which a local firm in the host country produces goods in accordance with another firm s (the licensing firm s>) specifications; as the goods are sold, the local firm can retain part of the earnings. Bloomberg Financial… …   Financial and business terms

  • Licensing — Licence (juridique) Pour les articles homonymes, voir Licence. Une licence, dans le droit français, est soit en droit administratif une Autorisation, soit en droit commercial, un contrat de licence.[1] Sommaire …   Wikipédia en Français

  • licensing — {{Roman}}I.{{/Roman}} noun Licensing is used before these nouns: ↑agreement, ↑deal, ↑exam, ↑fee, ↑hour {{Roman}}II.{{/Roman}} adj. Licensing is used with these nouns: ↑magistrate …   Collocations dictionary

  • licensing — / laɪs(ə)nsɪŋ/ adjective referring to licences ● a licensing agreement ● licensing laws …   Marketing dictionary in english

  • licensing — / laɪs(ə)nsɪŋ/ adjective referring to licences ● a licensing agreement ● licensing laws …   Dictionary of banking and finance

  • licensing — The sale of a license permitting the use of patents, trademarks, or other technology to another firm. See also cross licensing; license Licensing involves the many procedures administrative agencies perform in conjunction with issuance of various …   Black's law dictionary

  • Licensing — License Li cense (l[imac] sens), v. t. [imp. & p. p. {Licensed} (l[imac] senst); p. pr. & vb. n. {Licensing}.] To permit or authorize by license; to give license to; as, to license a man to preach. Milton. Shak. Syn: licence, certify. [1913… …   The Collaborative International Dictionary of English

  • licensing — Mktg the transfer of rights to manufacture or market a particular product to another individual or organization through a legal arrangement or contract. Licensing usually requires that a fee, commission, or royalty is paid to the licensor. See… …   The ultimate business dictionary

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